Monday, 18 April 2011

Research and planning

For my research I will be looking at a variety of different music magazines e.g. NME, Kerrang, Mojo and Q. I have chosen these to examine because I would like to use that genre of magazine and the conventions are demonstrated in these examples.



NME: The New Musical Express published weekly since March 1952. It was the first British paper to include a singles chart, in the 14 November 1952 edition. In the 1970s it became the best-selling British music magazine. It then became closely associated with punk rock through the writing of Tony Parsons and Julie Burchill. Many famous artists have appeared on the front cover since the magazine started in 1952, such as: The Beatles and The Rolling Stones. Throughout the decades NME hasn’t always stuck to the same genre. When it first started off it was mainly Rock and Progressive Rock but over the years it changed slightly to fit the growing trends in the consumer demand. Different genres it has accommodated for: Rock & Progressive Rock (The Beatles), Punk (Sex Pistols), Grunge (Nirvana) and when Kurt Cobain died it affected his fans and also the music industry because ‘Grunge’ was slowly replaced by Britpop (Oasis), Hip-Hop (Jay-Z), Indie (Bloc Party) and now the magazine has stayed with the Indie and Alternative genres.

Total circulation (ABC January - June 2010): 33,875


Kerrang: The magazine's name is onomatopoeic and refers to the sound made when playing a power chord on an electric guitar. Kerrang! commenced publication on 7 June 1981, initially as a one-time supplement in the Sounds newspaper, which focuses on the genre New Wave of British Heavy Metal and the rise of other hard rock acts. AC/DC appeared on Kerrang!’s first cover. Kerrang!'s first successful period in 2000 when the ‘nu metal’ genre, featuring bands like Papa Roach, Slipknot and Linkin Park, became more popular. Later on, they started covering other bands, like Foo Fighters and Metallica. Kerrang has stayed with virtually the same genre all through the years but maybe swaying more towards Rock in the present day. Kerrang has also broadened its audience by creating a radio station, a TV channel, their own awards (The K! Awards) and their own tour (Kerrang Tour).

Total circulation: 42,967

Q: Q is a music magazine published monthly in the United Kingdom. Founders Mark Ellen and David Hepworth were dismayed by the music press of the time, which they felt was ignoring a generation of older music buyers who were buying CDs — then still a new technology. Q was first published in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing. In the early years, the magazine was sub-titled "The modern guide to music and more". Originally it was to be called Cue (as in the sense of cueing a record, ready to play), but the name was changed so that it wouldn't be mistaken for a snooker magazine.

Total circulation: 88,240

MOJO: MOJO is a monthly magazine. Following the success of the magazine Q, publishers Emap were looking for a title which would cater for the burgeoning interest in classic rock music. MOJO was first published on 15 October 1993; in keeping with its classic rock aesthetic, the first issue had Bob Dylan and John Lennon as its first cover stars.

Circulation: 94,617

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