Question 3: What Kind of Media Institution Might Distribute Your Media Product and Why?
I believe the media institution that would be appropriate to distribute my music magazine is Bauer Media Group. This is the same media distribution group as Kerrang and Q. I have followed the same sort of conventions as Kerrang so I find it highly appropriate that I have the same distribution group. I have chose Bauer Media Group because although Kerrang is a rock magazine there is a gap in the market for a "punk" magazine.
Bauer Media Group is already a highly recognised distribution group and already has loyal costumers who are interested in Rock and Punk music. This is why I believe that Bauer Media Group is the right distribution group.
I did research other distribution groups, like IPC Media but the type of music magazines it distributes are of the Indie/Alternative genre. This is not the same genre as mine and therefore would not be appropriate.
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