Evaluation question 5

Question 5: How Did You Attract/Address Your Audience?

For this is relies on the content and most importantly the front cover, as it will be the front cover that will be seen first. The content has to reflect what the target audience would expect from this genre of music, which is why it was so important to pick my genre early on and research it. The masthead "High Voltage" is at the top of the front page because it is easy to see on a magazine shelf and therefore will stand out to the target audience whilst not interfering with the page as a whole. I chose the title High Voltage because, like Kerrang, it is related to electric instruments and therefore relates back to "rock" and "punk". To make the masthead stand out more I decided to use lightening bolts for the "I" and the "L" because it is a visual representation of the masthead. The colour of the lightening bolts is white and this is for one main reason. I was originally going to use yellow, as this is the normal colour we see lightening to be, however with the black background this combination of black and yellow is the natural colour combination which symbolises danger. This is not an image I wanted to portray, so therefore I used white. To contrast the white I used red for the majority of the rest of the page and subsequently became the colour theme for my magazine.
The same, basic colour scheme throughout the magazine is continual and is representative of that style of music. By following the conventions I am sticking to what is already very popular.