Evaluation question 4

Question 4: Who Would Be The Audience For Your Media Product?


My target audience is similar to that of Kerrang's but not completely the same. I have aimed my product beween the ages of 16 and 23. I have set the age at 16 because this is around the sort of time that teenagers start to widen their variety of music. Like Kerrang, the majority of people that will read my magazine will probably be male but it is still aimed at both sexes. Below are the statistics for Kerrang magazine.

Statistics for Kerrang

MALE 69%

FEMALE 31%

AVERAGE AGE 24

WORKING FULL TIME 52%

WORKING PART TIME 7%

STILL STUDYING 29%

ABC1 65%

CIRCULATION: 56,284

READERSHIP: 369,000

ABCe UNIQUE USERS: 3,501,326 IPC MEDIA . COM